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Crown Shammy

Rapid iteration and delivery of packaging to brief

Scope: 

Solo (2.5 weeks)

Client: 

Crown Hockey

Date: 

2021

An individual project sprint to create packaging for Crown's Shammy over-grip.

The brief was to: attract attention in a shop display, display the key information whilst protecting the product, be produced in volume for less than the grip itself and be made in the UK.

I explored options to manufacture it in-house but with very tight price constraints, labour or machine costs were prohibitive. I researched and collaborated with local manufacturers whilst iteratively prototyping using business cards and 3D printed templates to develop the design which met all of my criteria.

I focussed on decreasing the net size and improving nesting of the design to reduce cost. The project culminated in a small production run of the packaging which was well received by Crown.

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